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Is Big Data a Big Deal?

Tuesday, June 21st, 2016

By Dennis Powell, e-Management

Is Big Data is another way of saying predatory online marketing? You decide.

Is Big Data is another way of saying predatory online marketing? You decide.

Big data as the name suggests is all about large volumes of information. More and more schools, government agencies, retailers, and other organizations are analyzing big data to learn more about people. Big data players include Amazon, Facebook, and Google, to name a few. Naturally, consumer profiling by these and other companies has led many to be a little concerned about issues around privacy and has left other consumers frustrated because of what they see as predatory online marketing. Think about those ads that follow consumers everywhere online following an innocent search on Google or Bing. Yeah, that’s big data analytics at work. But is Big Data bad or good? We’ll let you decide…

The Potentially Bad Stuff…

  • Exclusion Based on Highly Sensitive Data: In a 2016 U.S. Federal Trade Commission (FTC) report (Big Data: A Tool for Inclusion or Exclusion?), the federal agency examines big data and fairness. The report raises concerns that companies may be making decisions by “incorporating errors and biases” into big data analytics. Such decisions, according to the report, could result in potential discriminatory harms.” One example given is how analytics from social media “likes” could reveal sensitive information about consumers’ political affiliation, faith, and recreational habits (e.g. smoking, drinking, etc.). Sensitive information taken out of context could lead to excluding consumers from employment opportunities, services, and products.
  • Bad Guys Trying to Dupe Seniors (and Others) into Making Poor Decisions: Big data can be used by individuals and companies looking to scam consumers as well. The same FTC report gives examples of companies obtaining lists from people who respond to sweepstakes or ailing seniors. Apparently, these consumers may be the most susceptible to being victims of fraud.
  • Low-Income Consumers Getting Bad Deals: A Huffington Post article from Nathan Newman explains how big data can harm low-income shoppers. The article points to “free services” that come with the high-price of giving away personal information so that companies that use big data can “exploit” consumers. Examples of this is when finance companies single out low-income consumers by using targeted ads made possible by big data and then markets high-interest rate services such as payday and subprime loans to the audience. Big data obtained from free services and mobile apps can also lead to “price discrimination” where some consumers pay more for the exact same service. Well, that’s definitely not good.

The Potentially Good Stuff…

  • Better Products: Many companies are investing more and more marketing dollars to track what people say and do online—collecting information about what consumers like, dislike, and need. Data collected help companies launch new versions of cool stuff. People who get excited about the latest Samsung or Apple update can probably thank big data analytics for those innovations and new features like a smartphone that keeps working even after you drop it in water. What took them so long to get that one to market? *smiles*
  • Better Service: People do business with people they like. Big data helps companies, schools, and other organizations to tailor a better and arguably more personal experience. Writer Larry Alton points to the fact that organizations that leverage big data get their information from surveys, social media, and other online reactions to offer the best service based on your particular pet-peeves and preferences.
  • Better Deals & Decisions: Many consumers also benefit from websites and apps that use big data to pull together useful information. Think comparison shopping. For instance, couples who are planning to marry get a better idea of costs from a that estimates expenses of weddings. Many motorists cringe when there are signs of auto mechanical issues. Well, there are places to get accurate information on how much drivers should be paying for auto repairs. There’s Nextag® that gives shoppers the power to get the best deal on millions, that’s right millions of products. These convenient tools are all powered by big data analytics.

Your Thoughts…

Like any promising technology, big data analytics can be used to enhance customer experience or exploit vulnerable people. We’d love to hear from you: (1) What are your thoughts on big data?  (2) How much information are you willing to give up to improve your customer experience or bring new products to market? (3) Where does your privacy fit into the big data conversation?

Unplugging in a Wired World (Revisited)

Monday, October 19th, 2015

by Dennis Powell, e-Management

 Are you more focused on your online or social media world than your in-person communications and interactions? (Photo Credit: blog.doctoroz.com)


Are you more focused on your online or social media world than your in-person communications and interactions? (Photo Credit: blog.doctoroz.com)

Let’s keep it real. Many of us are addicted to e-mail, social media, and all things Internet. If you think you are not obsessed with online technology, think about what life would be like if wireless networks went down and you had to live without your tablets (iPad, Google, Windows, Samsung, etc.) or mobile phones (Android, Blackberry, iPhone, etc.) for a few days. *add horror show music here*  :-)

Sure Internet-enabled technology has its benefits, including quick access to family members, lower cost for long distance communications; portable music, literature, and movies; and instant access to information about virtually any topic. Nevertheless, there are drawbacks. The online world may lead some of us to experience feelings of depression or anxiety. Then there is the fact that everything on the Internet is essentially traceable—leaving users vulnerable to online spies, con artists, or predators.

Tips to Unplug from the Internet, Apps, Games, or Social Media
The capacity for others to see our most intimate online communications is a little too “Big Brother” for my taste. Add to that, online communications can be extremely demanding on your time. So, I got to thinking. Are there ways people can unplug to become better connected to old fashion human interaction? Are they tricks to protect users from Internet surveillance or online predators? So I pulled together this short tip list.

  1. Try logging off for a weekend: Personally, Monday through Friday is the time I am most connected via mobile phone, text messaging, social media, and the Internet for work and personal use. During the weekends, I have essentially put in place an online moratorium. As a result, my weekends are free from various Internet interruptions and I can spend time with people who are dearest to me. In addition, I discourage the use of tech devices with the exception of the occasional camera phone when I am with my family and friends.
  2. Try blocking off time away from the Internet, online games, and mobile devices: Think about it, many parents limit their children’s access to television as a way to provide balance in their kids’ lives. Try using the same concept when it comes to your mobile devices and online communications (texting, social media, games, apps). If a weekend is too long for you to be offline, consider establishing a weekly or bi-monthly family and friend’s night out. Turn off the phones and Internet devices and keep them in “airplane” mode so that you are disconnected from the web, and can now focus on meaningful connections with loved ones.
  3. Learn how to protect your online privacy: ZDNet, an online tech resource, offered up several lines of protection from online spies including getting rid of social media altogether, turning off all GPS-tracking apps, and quit texting. These recommendations may seem draconian; but these simply activities will reduce how much private information you place on the Internet, making you less vulnerable to spies and hackers.
  4. Create a plan to limit one’s time online: A recent study by Anxiety UK, revealed more than 50% of people surveyed by the organization said they saw their lives change negatively with their increasing online interactions. As it turns out, too much online interaction may lead to online fights; may promote the perception that the user is less capable, attractive, or appealing than others online; and may lead to forms of anxiety. These are compelling reason to limit one’s online time. Try blocking off time for online communications and setting an alarm, which notifies you of when it’s time to “unplug.”

All about Balance
It’s kind of scary when you think about how connected we are to Internet-enabled communications and the impact it can have on our emotions and our very existence. Still, online communication is clearly an enjoyable experience for many of us. So, (1) What tips do you have to maintain a healthy online/offline balance? (2) Does online communication make us more social or anti-social? (3) What are some of the things about mobile devices and their users that drive you crazy?

Unplugging in a Wired World

Friday, August 30th, 2013

by Dennis Powell, e-Management

Does online communication make us more social or anti-social?

Does online communication make us more social or anti-social?

Let’s keep it real. Many of us are addicted to e-mail, social media, and all things Internet. If you think you are not obsessed with online technology, think about what life would be like if wireless networks went down and you had to live without your tablets (iPad, Google, Windows, Samsung etc.) or mobile phones (Blackberry, Android, iPhone) for a few days. *add horror show music here*  :-)

Sure Internet-enabled technology has its benefits, including quick access to family members, lower cost for long distance communications; portable music, literature, and movies; and instant access to information about virtually any topic. Nevertheless, there are drawbacks. The online world may lead some of us to experience feelings of depression or anxiety. Then there is the fact that everything on the Internet is essentially traceable—leaving users vulnerable to online spies, con artists, or predators.

Tips to Unplug from the Internet, Apps, Games, or Social Media
The capacity for others to see our most intimate online communications is a little too “Big Brother” for my taste. Add to that, online communications can be extremely demanding on your time. So, I got to thinking. Are there ways people can unplug to become better connected to old fashion human interaction? Are they tricks to protect users from Internet surveillance or online predators? So I pulled together this short tip list.

  1. Try logging off for a weekend: Personally, Monday through Friday is the time I am most connected via mobile phone, text messaging, social media, and the Internet for work and personal use. During the weekends, I have essentially put in place an online moratorium. As a result, my weekends are free from various Internet interruptions and I can spend time with people who are dearest to me. In addition, I discourage the use of tech devices with the exception of the occasional camera phone when I am with my family and friends.
  2. Try blocking off time away from the Internet, online games, and mobile devices: Think about it, many parents limit their children’s access to television as a way to provide balance in their kids’ lives. Try using the same concept when it comes to your mobile devices and online communications (texting, social media, games, apps). If a weekend is too long for you to be offline, consider establishing a weekly or bi-monthly family and friend’s night out. Turn off the phones and Internet devices and keep them in “airplane” mode so that you are disconnected from the web, and can now focus on meaningful connections with loved ones.
  3. Learn how to protect your online privacy: ZDNet, an online tech resource, offered up several lines of protection from online spies including getting rid of social media altogether, turning off all GPS-tracking apps, and quit texting. These recommendations may seem draconian; but these simply activities will reduce how much private information you place on the Internet, making you less vulnerable to spies and hackers.
  4. Create a plan to limit one’s time online: A recent study by Anxiety UK, revealed more than 50% of people surveyed by the organization said they saw their lives change negatively with their increasing online interactions. As it turns out, too much online interaction may lead to online fights; may promote the perception that the user is less capable, attractive, or appealing than others online; and may lead to forms of anxiety. These are compelling reason to limit one’s online time. Try blocking off time for online communications and setting an alarm, which notifies you of when it’s time to “unplug.”

All about Balance
It’s kind of scary when you think about how connected we are to Internet-enabled communications and the impact it can have on our emotions and our very existence. Still, online communication is clearly an enjoyable experience for many of us. So, (1) What tips do you have to maintain a healthy online/offline balance? (2) Does online communication make us more social or anti-social? (3) What are some of the things about mobile devices and their users that drive you crazy?

How did we ever live without our apps?

Thursday, January 31st, 2013

By Dennis Powell, e-Management

One app store may see more than 400,000 new apps added to its ecosystem this year. There is absolutely no doubt that apps are changing the way we do business, live, and even get hitched.

One app store may see more than 400,000 new apps added to its ecosystem this year. There is absolutely no doubt that apps are changing the way we do business, live, and even get hitched.

Today many of us are wondering how we ever lived without apps. What’s an app? It’s quite simple actually. An app is the short form for “software application.” Apps help you do a lot of wonderful things including cataloging recipes, getting driving directions, helping you manage your weight, and even letting you know who’s winning the week’s most important sports matchup. When you hear people referring to an app, they are usually talking about software on smart phones (e.g., Android, Blackberry, iPhone, Windows phone), mobile devices, tablets, or Internet media devices (e.g., bluray players, Wii, Roku, Applet TV, Xbox, smart TVs). Apple and Google have dominated the apps market in the U.S.A. According to mobile analytics leader App Annie, Google’s revenue of apps was up more than 300 percent in 2012 over the previous year. Mostly recently, media reports are predicting that the Apple Store will see more than 400,000 new apps added to its ecosystem this year. Microsoft recently unveiled its reportedly new and improved operating system Windows 8, which introduced the Windows App Store. This week saw big smart phone/mobile app news coming out of Research in Motion (RIM)—the makers of Blackberry.

It’s an App World Out There.
There is absolutely no doubt that apps are changing the way we do business, live, and even get hitched. So, e-Management has decided we would once again provide a short list of useful apps. Keep in mind, many of the following apps are available for free or purchase in the App Store, Google Play, or the Windows App Store. How do you find an app? Your mobile device will have an icon for an app store. For example, Android’s app store is called the “Play Store.” Likewise, the store for iPhones and iPads is simply called the “App Store.” Click on the appropriate app store icon and the rest is intuitive. You can pick categories of apps or you can type in the name of an app to find a specific tool. Once you find an app, read the terms of privacy and click on the download button. It’s that simple!

Facebook Pages Manager App: The Facebook app is the most downloaded mobile software in the U.S.A. But did you know there are other Facebook apps available for free? In May 2012, Facebook launched its Pages Manager for Apple. The company also recently introduced a version for Google-centric Android phones. What’s cool about this app? It’s great if you are the social media or Facebook manager for your agency, organization, or brand. If you manage a Facebook page (different from a user profile), Pages Manager helps you connect with people who are visiting your Facebook site and give you “Insights” into what campaigns are working.

The Flashlight App: Yes. It’s exactly what you think it is. The app turns your mobile device into a flashlight by turning on all available light features. Flashlight also has an S.O.S. feature for times of emergencies.

The ESPN App: With March Madness just around the corner, this app is perfect for diehard basketball and sports fans. The ESPN App gives you access to the latest scores and breaking news. You can also get quick facts on your favorite teams and players. For Windows fans, you can access this app via mobile device, tablet, or desktop!

Urban Dictionary App: Are you just not up on the latest slang you hear from youngsters or on trashy reality TV? Well, here is the app for you! The Urban Dictionary gives you quick and easy access to the largest database of hip talk or slang on the planet—at least that’s what the makers claim. :-) Don’t have a smart phone yet? No worries, you can always visit UrbanDictionary.com to jumpstart your crash course in urban slang.

HuluPlus App: TV lovers are probably going to like this app because it offers streaming video of classic and current shows. Many of the top rated shows like Family Guy and Modern Family are available using this app. Also, you get popular movies as well. The app is free; however, you must subscribe to the Hulu Plus streaming video service. The app is available on many media devices such bluray and Apple TV, as well as mobile devices that run Apple, Android, and Windows 8.

Google Maps App: With nearly 75 million users, Google Maps is the second most popular app according to CommScore. What’s new? In addition to being the preferred mobile app to help find our way through parks, city streets, and highways, Google Maps has added more functionality to help you navigate shopping malls, popular buildings, and airports. Even Apple is on the Google Maps bandwagon following its failed entry into the maps apps world.

Swype App: Many Samsung Android-based mobile users already take advantage of the Swype app. Users can create words quickly without traditional finger/thumb typing on their smart phones by simply swiping over letters with a finger or stylus. The app is available on mobiles phones, tablets, game consoles, Internet TVs and more. (Note: New version is not yet available for iPhones).

Skype App: If you want to stay in touch with your friends and family wherever they may be, then the Skype App might be right for you. With Skype, you can chat via instant messaging, video conference, or make phones to other Skype users for free; which can help you save tons of money when you are traveling or connecting to loved ones who live abroad! If you are concerned about the battery life of your mobile device, fear not! Unlike many apps, Skype won’t drain your battery.

WebMD App: One of the most recognizable online resources of health and wellness naturally has its own app. In addition to being a tool that can be great to have in emergencies situations, the WebMD app allows you to provide your symptoms to help you make an informed determination of illness in the absence of a doctor.

IMO Instant Messenger App: It’s free! It’s available through multiple platforms including Apple, Android, and BlackBerry. If you are really into sending and receiving instant messages, this is the tool for you. The app allows you to talk across imo, Skype, Google Talk, AIM, Jabbar, Facebook, and many other messaging networks. It’s THE one-stop instant messaging. How do you like them APP-les? *SMILES*

Yes, I know. I missed a lot.
So, here’s your chance to add to your list of must-have apps. What’s your favorite app? What are the apps you just cannot live without?

Hackers aren’t the only ones playing “War Games” at your expense.

Thursday, May 31st, 2012

By Dennis Powell, e-Management

When I was a kid, many of the boys in my neighborhood dreamed of becoming a computer hacker. True story. Why would we want to become hackers? Because we were kids and anything computer-related and that also outsmarted adults was just plain cool. My friends and I loved the Oscar-nominated 1983 film War Games, where Matthew Broderick (Ferris Bueller’s Day Off) stars as a young hacker who taps into government computers systems. Fast forward to present and the world is full of hackers from my generation—some ethical (like the trusted cyber security professionals employed by e-Management) and perhaps many more unethical (those who tap into the computer devices and networks illegally and maliciously).

Did you know that social media sites such as Twitter and Facebook are the No. 1 choice for hackers according to the 2009 Web Hacking Incident Database (WHID) Annual Report? Do you know if you’ve been hacked?

Did you know that social media sites such as Twitter and Facebook are the No. 1 choice for hackers according to the 2009 Web Hacking Incident Database (WHID) Annual Report? Do you know if you’ve been hacked?

Since many of us are wired to computers such as electronic car keys, building access cards, smartphones, and portal digital media players, more and more people are becoming easy targets for hackers looking to play “war games” at our expense. But hackers are only one aspect of security in the computer age. Corporations may also be extracting information about us without our knowing. So, we’ve put together a list of how to protect yourself from unethical hackers and businesses looking to gain access to your information.

Don’t Fall for Chain Letters, Urban Legends, and Hoaxes. If you ever received electronic messages, chances are you’ve come across Internet hoaxes, chain letters, or urban legends comprised of fantastic, sensational stories designed to get you to forward it to your friends/family. In some cases, these phony messages trick you into giving up important information about yourself and even connect you to a malicious website that could easily download malware and other threats to your favorite devices. To defend yourself from these menaces, the United States Computer Emergency Readiness Team (US-CERT), a part of the Department of Homeland Security, recommends you verify contents of a chain letter before you click on links or even forward it to your network of family and friends. It is also recommended you use search engines to verify the authenticity of such online messages.

Remember Strong Passwords Are Good for Us! You’ve probably heard this a million times already and I don’t feel guilty telling you this again because it’s important! Use strong passwords to protect your information and devices. Use passwords to gain access to your smartphones (Android, iPhone, etc.), tablets, notebooks, and desktops. Strong passwords include upper and lowercase letters, numerals, and special characters (like #, $, or %). Whenever possible, passwords should be at least 6 characters long. Remember to use different passwords for different accounts and devices.

Install Trusted Security Applications (Apps)/Software. Install trusted applications designed to protect your devices from predators. For computers, always keep your anti-viral and security software such as Norton or McAfee suites updated. For mobile devices, e-Week.com lists a number of applications designed to protect your Apple smart devices from hackers. A few apps listed include the Intego VirusBarrier; Lookout Mobile Security; McAfee WaveSecure iOS Edition; GadgetTrak; and Firewall iP among others. These apps may protect iOS devices when they are lost or stolen, secure personal data scan Websites and detect malware-infected files. Android and Blackberry users may search their app stores for comparable security apps.

Avoid Downloading Every App to Your Favorite Device. Smartphones and tablets have made “apps” the biggest craze since videogames hit the arcades and home. Many of us have become addicted to apps! In fact, the average smartphone has 41 apps according to Nielsen data. Even though they are convenient, some apps are collecting information about you to which you may object. A recent article in the New Observer discussed North Carolina State University researchers who revealed many developers of free apps are earning money from interested parties who want the information apps are getting from your smartphone including your whereabouts. Android Authority.com points to the laidback submission policies of app stores so some applications may in fact carry malware. While Google has addressed this issue with the introduction of Bouncer to protect Android devices, the site recommends that before downloading apps, users should only use established online stores like the Android market or the Apple app store. Additionally, users should carefully review comments regarding the app from other users and be sure to read what permissions and information specific apps are requesting.

Last but not least, have fun safely!
The new information age has led to wonderful convenience (meal planners, traffic alerts, movie, music, etc.) and fun activities (online games, instant messaging, etc). What other safe practices did we overlook? How do you protect yourself and your family against marketers and hackers? Have any of your accounts or devices ever been hacked? How did that you change your approach to security?